Bringing beer to the Bay for more than a Century, Tui is a now a fifth-generation Hawke’s Bay resident – practically a local!
To capitalise on this long and happy relationship, Tui commissioned Font Studio to create a series of posters celebrating Hawke’s Bay Anniversary weekend. A time when locals dust off their favourite t-shirts, rock up to the A&P Show and enjoy a bevvy or two in the hot Hawke’s Bay sun, Anniversary weekend is everyone’s favourite four-day vacation.
Inspired by local vistas, the poster series perfectly marries our love of the Hawke’s Bay landscape with our love of a good ale. Ongoing work for Tui includes banners, signage and a range of promotional materials.