Be Pure

Packaging | Identity
2014

A passion for health and wellbeing led Ben Warren to develop the Be Pure Programme which includes a range of advanced nutritional supplements. Ben approached Font Studio to reposition Be Pure, moving it away from the traditional medicinal model towards a more lifestyle-orientated brand.

We embraced the lifestyle concept, thinking outside of the plastic capsule bottle, to come up with some new concepts for packaging supplements.
An open brief gave the Font team a chance to really flex their design muscles. This combined with Ben’s infectious energy and his passion for helping people made this project a pure pleasure to work on.

bepure_2
bepure_8
bepure_7
bepure_6
bepure_4
bepure_1